Intellectual property law, trademark law & media law

Advice in intellectual property law on advertising, competition and trademark law as well as media law.
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Intellectual property law, trademark law & media law

E-Commerce

E-Commerce

Online commerce is thriving—and this surge did not begin solely with the onset of the COVID-19 pandemic. We assist you in safely marketing your products on the internet:

Are you looking to establish an online shop? Our team provides comprehensive advice on all essential formalities, including securing trademarks, executing purchase agreements, drafting legally compliant general terms and conditions (AGB), privacy policies, legal disclosures (Impressum), and withdrawal notices.

Do you have questions regarding order fulfillment? We support you in handling, picking, payment processing, and goods shipping to ensure seamless transactions.

Are you aiming to enter into trademark or other types of collaborations? Our experts will guide you on the critical aspects to consider, ensuring that your partnerships are both strategic and legally sound.

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Trademark and Brand Law

Trademark and Brand Law

Whether it involves securing title protection, conducting and analyzing collision searches, or safeguarding national and international trademarks, we provide comprehensive advice to you and your company on all matters related to trademarks—from their development and protection to the enforcement of your rightful rights.

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Media Contract Law

Media Contract Law

Another core competency of ours lies in the area of media contract law. We provide you and your company with competent advice, including within an international context, particularly in the following sectors:

  • Film/TV: For example, in the conclusion of development, production, adaptation, contributor, and broadcast contracts.
  • Music: For instance, in the establishment of artist exclusivity, band acquisition, and distribution agreements.
  • Publishing: Such as author, composer, and edition contract negotiations.
  • Social Media: Including the drafting of multichannel partner agreements, marketing, or placement contracts.
  • Advertising & Merchandising: For example, in the formation of testimonial, licensing, cooperation, and campaign contracts.
  • Agency: Such as management, barter, and marketing contract negotiations.

Our expertise ensures that all contractual agreements within these diverse areas are meticulously crafted to protect your interests and support your strategic objectives.

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Contract Management

Contract Management

Whether you are onboarding new employees, establishing uniform personnel structures, engaging in mergers, or executing transfer restructurings, we develop tailored and up-to-date contracts to optimally protect you as an employer.

We place particular emphasis on a holistic approach: In the era of modern employee management, essential documents should also provide tools for future-oriented collaboration, such as agile flextime agreements or specific regulations regarding benefits.

We manage and update your employment and amendment contracts, all ancillary documents, and even the complete company handbook. This ensures not only the consistent quality of your internal processes but also enables you to reduce legal advisory costs through flat-rate packages.

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Press and Publishing Law

Press and Publishing Law

Defamatory statements are commonplace not only on the internet but also in everyday life. Therefore, we assist you and your company in effectively defending against slander and discrediting. Our daily operations include obtaining counter-statements and removing unwanted statements, reviews, images, and videos. This extends to the seemingly law-free realm of the internet and interactions with major platform operators such as Google and Facebook.

Furthermore, we are pleased to provide counsel in the field of publishing law. Our core expertise encompasses negotiating publishing contracts in the print and music industries and enforcing the rights and obligations arising from these agreements.

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Protection of Intellectual Property

Protection of Intellectual Property

The success of a company is intrinsically tied to its intellectual property. This includes, but is not limited to, products, know-how, developments, and inventions. Consequently, safeguarding these assets is paramount. Whether through copyright, design rights, or other forms of intellectual property protection, it is essential to ensure their security.

Our experts provide comprehensive advice to help you secure and defend your company's intellectual property. We assist in implementing effective strategies to protect your innovations and creative works, ensuring that your competitive edge remains uncompromised.

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Social Media Law

Social Media Law

Platforms such as Facebook, Instagram, TikTok, and others have evolved into significant economic powerhouses over recent years. Influential creators, gamers, and social media influencers generate revenues in the billions through posts, stories, and streams.

Leveraging our extensive industry expertise, we provide comprehensive counsel on all aspects of marketing, including brand building, branded entertainment, advertising disclosures, and paid media. Additionally, we offer guidance on channel and content management, and assist you in drafting legally compliant contracts to ensure your engagements are both effective and secure.

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Event Law

Event Law

The events industry was severely impacted by the COVID-19 pandemic. Consequently, it is even more crucial to establish a legally secure foundation for the future. Our team of specialists expertly guides you through the negotiation and execution of event and tour contracts. Additionally, we assist you with guest performance agreements and the acquisition of all necessary permits, ensuring that your endeavors are both successful and compliant.

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Advertising Law

Advertising Law

Advertising can become expensive, particularly when it is unethical (i.e., illegitimate). We assist you and your company in avoiding unnecessary costs by addressing issues such as advertising labeling requirements, conducting sweepstakes, and complying with the Health Claims and Price Indications Regulations.

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Competition Law

Competition Law

The purpose of competition law is to ensure fair and unrestricted competition among market participants. The legal framework for this is primarily provided by the Act Against Unfair Competition (UWG) and the German Act Against Restraints of Competition (GWB). These statutes contain rules and prohibitions regarding restrictive agreements between companies, thus enabling genuine market competition in the first place. If your market presence or an agreement violates these competition regulations, you will typically receive a cease-and-desist letter (Abmahnung) from an attorney.

We can help you avoid such warnings in the first place. Additionally, if you have already received one, we will evaluate your legal risks. Beyond that, it is crucial to identify potential future risks and minimize any compensation claims. If you believe that a competitor has adversely affected your business, we will examine potential claims for injunctive relief and damages—and pursue them on your behalf.

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Finden Sie Ihre passende Beratung

Lawyer Mr. Eugen Klein
Eugen Klein
Lawyer, Specialized Lawyer in Industrial Property Law
Lawyer Ms. Marion Albrecht
Marion Albrecht
Lawyer, Specialized Lawyer for IT-Law
Lawyer Dr. iur. Sven Dierkes
Dr. iur. Sven Dierkes
Lawyer
Lawyer Ms. Bettina Luy
Bettina Luy
Lawyer
Lawyer Mr. Eugen Klein
Eugen Klein
Lawyer, Specialized Lawyer in Industrial Property Law
Lawyer Ms. Marion Albrecht
Marion Albrecht
Lawyer, Specialized Lawyer for IT-Law
Lawyer Dr. iur. Sven Dierkes
Dr. iur. Sven Dierkes
Lawyer
Lawyer Ms. Bettina Luy
Bettina Luy
Lawyer

That's what you can expect

This is how we work at activelaw

1
Your Information

You tell us about your situation, we review your documents. We will give you an initial assessment of your case as soon as possible.

2
Our promise

We advise and represent you in all legal matters until your request is successfully implemented.

3
Your opportunities

Our experts will advise you on your chances of success and the individual options for your case.

Do you have specific questions or a particular concern?